Smart Product Pricer
Product Price Calculator

Work out a product price that covers your costs and leaves room for profit.

This guide asks one step at a time. If you are unsure, use your best estimate and keep moving. The calculator will do the maths for you.

You can go back any time. Keep moving even if you only have estimates.

Let's Get Started

Welcome!

This tool will guide you through calculating a profitable price for your product. We'll break down your costs step-by-step.

First, tell us a little about yourself and the product you're pricing.

The name that will appear in the exported spreadsheet summary. This will be included in your spreadsheet export. What is the specific product you are pricing? Examples: T-Shirt, Handmade Soap, Custom Mug

How Much of Your Business Is This Product?

Why are we asking this?

If you sell more than one product or service, this helps us work out how much of your general business and home costs belong to this product.

Just estimate. For example, if you think this product will make up about half your sales, enter 50%.

How much of your total business do you expect this product to make up?

100%
If you sell more than one product or service, tell us roughly what share of your business this product will represent. Just estimate. For example, if you think this product will make up about half your sales, enter 50%. If this is your only product or service, leave this at 100%.

What Is Your Production Volume?

Why is this important?

Your production volume helps us spread your monthly business costs (like rent or software) accurately across each unit you sell.

Just estimate. You can enter a daily or monthly average. We assume a 5-day work week (22 days a month).

On a typical workday, how many units of this product do you create?
In a typical month, how many units of this product do you create?

Your Time Investment Per Batch

Minimum $23.95/hr
This is the rate for your own time. As a guide, the current NZ living wage is $27.80 per hour. The slider starts at the current NZ minimum wage of $23.95 per hour and only moves up from there. For example, if you make 12 cupcakes at a time, your batch size is 12.

How much time (in hours) does one batch take?

The actual time spent actively making the batch of products.
Time spent buying ingredients or materials for this batch.
Time spent preparing for production (e.g., getting out equipment).
Time spent cleaning up and packaging the batch of products.
Quick Tip: 5 mins ≈ 0.08 hrs, 10 mins ≈ 0.17 hrs, 15 mins = 0.25 hrs, 30 mins = 0.5 hrs, 45 mins = 0.75 hrs, 60 mins = 1 hr.
Your Time Cost For This Batch: $0.00

Direct Materials & Ingredients (Per Batch)

What gets "used up" to create each batch?

List any ingredients or materials that are consumed when you produce one batch of your product. For example: flour, fabric, wood, packaging boxes.

Total Material Cost Per Batch: $0.00

Home Costs

Pick the one that fits you.

We will only show the home-cost questions that matter for your situation.

Home Costs

Start with a simple estimate.

The same business-use percentage will be applied across each relevant home-cost item in the path you selected.

How much of your home do you use for work?

0%
Examples: storage, office use, baking, or production. You can estimate. If you are unsure, enter 5%. A Generator coach can help you tidy this up later.

Add the home costs that fit you.

Your chosen business-use percentage will automatically apply to the relevant home costs shown below.

Rent

Enter your full rent before the work-use percentage is applied.
Choose how often you pay it.
Rent you can claim per month: $0.00
Rent cost per unit: $0.00

Power

Enter your full power bill before the work-use percentage is applied.
If you are unsure, a recent Powerswitch NZ average is about $195/month, or about $45/week. Estimate only. Source
Power you can claim per month: $0.00
Power cost per unit: $0.00

Internet

Enter your full internet bill before the work-use percentage is applied.
If you are unsure, MoneyHub’s March 2026 comparison puts common home broadband plans at about $92/month, or about $21/week. Estimate only. Source
Internet you can claim per month: $0.00
Internet cost per unit: $0.00

Phone bill

Enter your full phone bill before the work-use percentage is applied.
If you are unsure, MoneyHub’s March 2026 mobile comparison averages about $28/month, or about $6.50/week. Estimate only. Source
Phone you can claim per month: $0.00
Phone bill cost per unit: $0.00

Mortgage interest only

Use the interest part only, not the full mortgage payment.
If you are unsure, the Reserve Bank’s January 2026 average mortgage yield was about 4.97% a year. A rough starting guess is about 5% of your current mortgage balance per year. Estimate only. Source
Mortgage interest you can claim per month: $0.00
Mortgage interest cost per unit: $0.00

Rates

Enter your full yearly rates bill before the work-use percentage is applied.
If you are unsure, LGNZ said the average NZ household rates bill in 2025 was just under $4,000 a year. Estimate only. Source
Rates you can claim per month: $0.00
Rates cost per unit: $0.00

Home insurance

Enter your full home insurance cost before the work-use percentage is applied.
If you are unsure, Quashed reported a national average house insurance cost of about $2,815/year, or about $235/month, published February 2026. Estimate only. Source
Insurance you can claim per month: $0.00
Home insurance cost per unit: $0.00
Home costs you can claim per month: $0.00
Home costs per unit: $0.00

Business Car Use

Use a normal week.

If you use a car for your product business, estimate what a normal week looks like. Include deliveries, supplier runs, market trips, post office or courier drop-offs, and picking up ingredients, packaging, or stock.

If you are unsure, start with a rough estimate now and tidy it up later. Keep records if you need to support a claim.

Vehicle type

IRD kilometre rates use Tier 1 for the first 14,000 km per year and Tier 2 above that.

Estimate your weekly business kms

Think about a normal week. This can include deliveries, supplier runs, market trips, courier drop-offs, or picking up ingredients, packaging, or stock.
Think about a normal week. This can include deliveries, supplier runs, market trips, courier drop-offs, or picking up ingredients, packaging, or stock.
Count the trips you make for this product business in a normal week.
This means the full there-and-back drive. If you are unsure, just estimate a normal round trip.
Guided Weekly Business Km: 0.0
Estimated Weekly Business Km: 0.0
Estimated Annual Business Km: 0
IRD Business Vehicle Claim Per Week: $0.00
IRD Business Vehicle Claim Per Year: $0.00

Business Fixed Expenses

What fixed expenses do you have?

Enter recurring or one-off expenses and select how often you pay them. We'll spread the monthly equivalent across each unit you produce, using the business share you gave for this product.

Examples: Workshop rent, insurance, marketing, accounting software, phone bill.

Fixed Expenses Per Unit: $0.00

General Business Tasks / Jobs

What about non-production work?

This is for time spent on general business activities not tied to a single batch. For example, if you spend 8 hours a month on social media marketing, enter that here.

Business Tasks / Jobs Cost Per Unit: $0.00

Set Your Price

TOTAL COST TO PRODUCE ONE UNIT: $0.00
Cost Per Batch: $0.00
This is the final price a single customer pays for one item (e.g., one cupcake).
PROFIT PER UNIT: $0.00
Total Profit For This Batch: $0.00
1 Month Profit: $0.00
6 Month Profit: $0.00
12 Month Profit: $0.00

Your Pricing Summary

All done! Review your numbers below.

You can now download an editable spreadsheet with your numbers and formulas.

Product Pricing Summary

Powered by the Smart Product Pricer

Business: N/A

Email: N/A

Product: N/A

Generated: N/A

Cost Breakdown (Per Unit)

Direct Production Work: $0.00
Materials & Ingredients: $0.00
Fixed Expenses (Including Home Costs and Car Use): $0.00
General Business Tasks / Jobs: $0.00
TOTAL COST PER UNIT: $0.00

Pricing & Profit (Per Unit)

Your Price Per Unit: $0.00
PROFIT PER UNIT: $0.00

Batch Summary

Units Per Batch: 1
Cost Per Batch: $0.00
TOTAL BATCH PROFIT: $0.00

Projected Profit

1 Month Profit: $0.00
6 Month Profit: $0.00
12 Month Profit: $0.00